To attract the best talent and deliver to the digital natives, it’s important to showcase how innovative a company or brand you are. Employee interests have shifted: people are no longer looking at just salary, as culture fit has become equally, if not more important. By giving prospective employees a headset to wear and immersive themselves in your office environment, you are providing them with a rare opportunity to gain a more authentic understanding of your culture. It also gives you the chance to highlight the positive aspects that you can offer them in return.
“It was one important factor in my decision to accept the job … Banking is moving towards digital tech. The VR made me think Lloyds was at the forefront.” - Eros Rrodhe, 26. Graduate who now works in Lloyd’s Digital Implementation team.
Easily improve the quality of your induction and onboarding process, especially for companies with high staff turnover. By immersing new recruits in the brand values, VR helps train new staff quicker and more consistently, which saves the company time and money. For consumer-facing employees either in retail or business, having emotional intelligence (EQ) is essential. VR is the ultimate empathy machine in driving an understanding of a situation, like for example, in the insurance industry.
Increasing attention span & engagement
Traditionally dull and uninspiring mandatory trainings can be transformed into something much more engaging and with higher learning retention results. Humans retain only 20% of what they read and hear, 40% of what they observe and a staggering 90% of what they experience! VR also enables users to ‘monotask’ - to be present, in the moment and focused. We are no longer distracted by our ringing cell phones, email or social media feeds. Twice the number of viewers will watch 360 videos to completion as compared to non 360 video.
Sustained usage of VR and other technologies will show your workforce that you are continuing to innovate for their benefit. Employees will be more engaged for training, more excited to learn and more encouraged to recommend the company to others. VR is also a good way for employers to analyse behaviour and common patterns that arise during training and make improvements accordingly.
VR experiences offer a great opportunity for staff to relax and unwind at the office, as they serve brilliant distraction therapy and stress busting benefits. VR has been proven to reduce stress and anxiety by 75%!
VR is no longer the future, it is already here. It is estimated that by 2020, over one billion people will be regularly accessing VR and AR content. So what are you waiting for?